Lucid Collective

Tired of never knowing where your clothes come from, who made them or under what conditions? Lucid Collective said exactly the same thing. So rather than playing guessing, they simply decided to bring production closer to home. And spoiler alert: it changes everything. 🌍🧵

Lucid is a young 100% Belgian brand, which sets the record straight with durable, basic and (very) stylish clothes. 🌱

From the beginning, the team knew what it wanted: local, beautiful, transparent. Result? An ultra-careful selection of partners who share their values: respect for the planet, respect for people and true know-how. No bullshit, just passionate people who work well. No need to bring a t-shirt from the other side of the world when you can produce it a few hours away in decent conditions, right? 👀 Each piece is therefore carefully designed, in social and family workshops in Belgium and neighbouring regions, with trusted European suppliers . 

Needless to say, everything is done with the least possible environmental impact: here, recycled materials (cotton, polyester and wool) are always preferred over virgin materials. Rather than ending up in the trash or in the oceans, this waste finds meaning by becoming stylish clothes...   In short, a fashion that is good for morale and the planet! 🌍

As you can see, their ambition is simple: to combine style, sustainability and positive impact without making people feel guilty. Far from moralizing speeches, Lucid chooses humor, authenticity and transparent communication to raise awareness while remaining cool. Because doing better is already huge. And we love it! 🤩

And when we tell you that it works, it's not hot air: Julien Doré and Hugo Clément wear their pieces (no less), their Brussels pop-up was born in a week flat (hats off to the artists) and they recently won the BeCircular24 ! A Belgian success story just the way we like them! 🚀

Creating clothes without creating problems? 🧦 Mission accomplished for Lucid! Want to be part of their impact adventure? Check out their job offers!