Set the norm
Lucid is committed to a holistic approach to sustainable fashion. Every step, from design to delivery, is designed to minimize environmental impact and maximize social utility. By producing less, better and locally, the team offers a credible alternative to fast fashion. Their clothes are not only ethical, they carry a strong message: yes, another fashion is possible - more human, more transparent, more circular ! 💚
Lucid produces the majority of his pieces in Belgium, in social workshops in Hainaut and Brussels. These partnerships strengthen the local economic fabric, promote professional integration and guarantee ethical working conditions. By maintaining a close link with the production sites, the team ensures quality follow-up while supporting a circular and solidarity economy as close as possible to us. 🧭
At Lucid, zero greenwashing : their materials are GRS, GOTS, Oeko-Tex and Master of Linen certified. They rely on recycled fibers, the revalorization of raw materials and reasoned production (hello limited collections) and that's so cool!
But that's not all, Lucid goes beyond textiles! Support from local associations and anti-fast fashion activists, participation in conferences committed to advancing the debate... We can say that they are on all fronts (like their future hats)! 😎
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